Canyon Beachwear
The Challenge
Sluggish sales
The solution
1. Strategic Roadmap
As with every new client we first performed a strategic assessment to determine what the company lacked in terms of visibility on the Internet’s marketing channels and what was necessary to implement in order to improve on the sales.
2. Keyword Research
After performing keyword research and site analytics we found out which keywords people were searching for
3. Search Engine optimization for terms relating to swimwear for the following designers:
B.Swim
Body Glove
Eco Swim by Aqua Green
Fit 4 U
Frankie’s Bikinis
Gypsy 05
Helen Jon
Jets By Jessika Allen
Katin
Lavish
Magicsuit by Miraclesuit
Melissa Odabash
Mermaid & Boo Children’s Swimwear
Mermaid Tail
Miraclesuit
Profile By Gottex
Robin Piccone
SeafollySunbum
Sunsets
Swim Systems
Vitamin A Swimwear
Wallaroo HatsArticle
4. Writing and publishing
1,000 words+ articles were published Examples are:
http://www.huffingtonpost.com/faith-hope-consolo/the-faithful-shopper-back_b_10207112.html
http://la.racked.com/2015/3/6/8159169/los-angeles-celebrity-sightings
5. Press Releases
http://www.prweb.com/releases/2013/8/prweb11004101.htm
6. Video production and publishing
Bikini Swimwear Tips from Canyon Beachwear – YouTube
7. Email Marketing
We kept content to the Canyon Beachwear list of customers
8. Social Media: Facebook
https://www.facebook.com/search/top/?q=canyon%20beachwear
9. Social Media Twitter
Canyon Beachwear (@CanyonBchwear) | Twitter
https://twitter.com/canyonbchwear
3236 tweets 259 photos videos 1931 followers Check out the latest Tweets from Canyon Beachwear (@CanyonBchwear)
10. Instagram
Canyon Beachwear (@canyonbeachwear) • Instagram photos and …
https://www.instagram.com/canyonbeachwear/
Canyon Beachwear. Offering the largest year-round selection of ladies’ designer swim and resort wear, our knowledgeable fit experts specialize in fitting every …
11. Pinterest
Warm Holiday Greetings! – Canyon Beachwear | Email … – Pinterest
https://www.pinterest.com/pin/144607838011950889/
Warm Holiday Greetings! – Canyon Beachwear | See more about Beachwear and Holidays
12. Snapchat
slotwiki.com/article/2016/08/31/mophies-new-cheaper-battery…snapchat…/306
Aug 31, 2016 – Gabrielle Union Has A Swimsuit Malfunction Losing Her Gabrielle Union … and skirted bikinis Canyon Beachwear Designer Swimwear Bathing …
13.Yelp
https://www.yelp.com › Shopping › Fashion › Women’s Clothing
Rating: 4.5 – 15 reviews – Price range: $$$
15 reviews of Canyon Beachwear “Needed a few new swimsuits & decided to give this store a try since it had such good reviews. So glad I went. The service …
14.Coupon Codes:
www.promospro.com › Clothing & Accessories › Women’s Clothing
Canyon Beachwear Coupon on Women’s Clothing 2016 Up to 62% Off. Check 6 Latest Promo Codes and Deals handpicked by PromosPro.com. Don’t miss this …
www.fyvor.com › Clothing & Accessories › Women’s Clothing › Womens Swimwear
6 available Canyon Beachwear coupons on Fyvor.com. Top Promo Code: Get 62% Off Code. Save more with canyonbeachwear.com coupon codes and …
The Results
65%+ increase in Revenues and ROI over a 3 year period.
WILLIAM MUDD
President and CEO
“Our website sales doubled in the first thirty days. I would highly recommend Stephen and his company Target Logic to anyone who would like to increase their profits through the Internet. It’s been a pleasure working with them.”
