CRES Insurance Services

CRES Insurance Services

Company: www.CresInsurance.com

Cres Insurance is the leading E & O (Errors and Omissions Insurance) insurance services provider in the US.
They sell their insurance services to Real Estate Firms and individual agents and realtors.
CRES Insurance has insured more than 500,000 real estate professionals nationwide for more than 20 years
Goal

increase sales

Solution

Increase visibility on Google for 9 state-specific markets where E & O insurance is mandated by law.

  • Colorado
  • New Mexico
  • Louisiana
  • Iowa
  • Wyoming
  • Nebraska
  • South Dakota
  • North Dakota

We decided to use Google Adwords as the most appropriate vehicle.

We used :

  • Text Ads
  • Banner Ads
  • Re-marketing

Here is an example of a banner ad:

Here is an example of a landing page

Strategy

The budget was $500 for the ad spend per month.
We provided 3 sizes of each ad.
There were two series with two ads in each series – one that ran from 0-4 days and one that ran 5-8 days.
We used 4 re-targeting ads. One for those that hit a specific webpage
(one each for individuals and firms) and one for those that actually hit the application
to buy and fell out (one each for individuals and firms).
We were also mandated to do an extensive keyword research for “risk management”.
which is the term they use for helping void claims with their attorney on call service that comes with all policies.

Results

Number of visits:524 visits
Average cost per click: $4.53
total cost of $2,373
average position 2.22
number of conversions: 87
cost per conversion: $27.13 down from $40.32
a 32% increase in ROI