Conversion rate optimization’s goal is to increase the conversion of a landing page (a web page dedicated to a specific keyword). If for example you sell a service and you have a specific web page for that service and that one out of one hundred unique visitors calls the number displayed on the top of your web page, your conversion is 1%. The goal of CRO would be to increase that conversion to say: 2%.
The way to increase your conversion rate would be:
First and foremost to have an accurate tracking system on your page. We use Google Analytics and also phone tracking software in case you want to be contacted by phone. In our experience 9 out of 10 sites are nor properly outfitted with correct analytics. Ans as a result you know know what your true conversion rate is.
Another way to improve the conversion rate is to do A/B testing on your web pages. A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!