Every year more channels are created in the Internet Marketing eco-system. Social Media is just another kind of channel where you engage people on a more casual and personal level. The idea is to define who your target market is and to match your product or service to the best channel(s). The best known social media channels are: Facebook, Twitter, Linkedin , and Instagram among many others.Blogging which used to be a category in its own right is now lumped together with Social Media. Most of the social media sites have advertising programs that you can use.
The idea is to maximize your reach and ROI to as many channels as possible but not every company of product is the right fit for social media. We advise you to get a “Strategic Roadmap” which is the entry level service we offer that will define the correct strategy for your product or services. This roadmap will determine if Social Media is right for you.