Bolton & Company Insurance Services
The Challenge
Sales in the dietary supplement liability division needed to improve.
The solution
As with every new client we first created a Digital Marketing Strategic Roadmap to figure out the best strategy we could create for the company in order to optimize sales.
1. Keyword Research
After performing keyword research and site analytics we found out which keywords people were searching for:
- Dietary Supplement Insurance Broker
- Dietary Supplement Insurance
- Dietary Supplement Product Liability Insurance
- Dietary Supplement Liability Insurance
- Nutraceutical insurance Broker
- False advertising insurance
- Liability Insurance Serious Adverse Event Reports
- Insurance for serious Adverse Events
- Nutraceutical Product Liability Insurance
- Nutraceutical Insurance
- Nutraceutical Product Liability
- Nutraceutical Product Insurance
we came up with a comprehensive strategy composed of:
2. Creation of a personal website/Blog for Greg Doherty
Developing and optimizing a free standing website for Greg Doherty as the leading expert on Dietary Supplement Insurance (www.GregDoherty.net). The rationale behind that strategy is to leverage both the credibility of an established firm with the accessibility to a leading expert (www.GregDoherty.net). That two-pronged approach works synergistically so as to maximize the amount of new leads to both sites. The results were so encouraging that we built Greg a second site for his Product Liability Expert Witness Business.
3. Search Engine optimization
Optimizing several pages of the Boltonandco.com’s site (www.Boltonco.com) and linking those pages with the proper anchor texts to Greg’s site. We also heavily optimized Greg’s site for the terms:
- Dietary Supplement Insurance Broker
- Dietary Supplement Insurance
- Dietary Supplement Product Liability Insurance
- Dietary Supplement Liability Insurance
- Nutraceutical insurance Broker
- False advertising insurance
- Liability Insurance Serious Adverse Event Reports
- Insurance for serious Adverse Events
- Nutraceutical Product Liability Insurance
- Nutraceutical Insurance
- Nutraceutical Product Liability
- Nutraceutical Product Insurance
90%+ of these terms along with other content regarding Greg Doherty and Boltonco are ranked on the first page of Google at any given time.
4. Article writing and publishing
We published 1,000 words+ articles and published them indifferent trade magazines, blog sites and article directories. Examples are: http://www.nutraceuticalsworld.com/issues/2013-10/view_columns/product-liability-insurance-basics-an-update
5. Video production and publishing
We created animated videos that we published on video directories Youtube, vimeo etc…)
6. Press Release writing and publishing
We also suggested that the owners let us write and publish some Press Releases.
http://gregdoherty.net/requirements-foreign-companies-entering-u-s-market/
7. Email Marketing
We kept publishing article content, press releases and videos to Greg Doherty’s house list (Which is the same as Bolton’s house list)
8. Social Media: Linkedin.com
We also performed marketing on Linkedin by mining Greg’s database for new prospects with success.
The Results
Since we have began working on this account 6 years ago Greg Doherty and www.BoltonCo.com have seen a steady increase of steady new clients at the rate of about 50% per year. 90%+ of the SEO targeted terms along with other content regarding Greg Doherty and Boltonco are ranked on the first page of Google at any given time.
See Testimonial:
Bolton & Company
STEVE BROCKMEYER
President and CEO
“We hired Stephen Gorgey and his firm, Target Logic, to generate business for our company in a new product niche. The results have been outstanding. Inbound inquiries generated by Stephen’s work have multiplied our opportunities to secure new accounts. We get telephone calls and emails every day from people who discovered our capabilities directly as a result of Target Logic internet marketing skills. We even get international inquiries! Our revenue has increased accordingly. I have greatly appreciated Stephen’s ability to stay on top of the ever changing SEO world and would highly recommend him and his firm.”
